vitrine · US · room 3 of 13
The 1920s room
Curator's route · 4 sourced exhibits
Signals at the walls
Which parts of modern life appear before the household is fully measured?
An editorial selection, not a synthetic family. Every stop opens the full specimen record.
Docent tours stopping in this room: The work that moved
The complete room
All six ledgers, including the curator's route above and the records around it. Value, tier, measured population, and source on every line.
The home
3 exhibitsHomeownership rate, 1920observed record
% of occupied dwelling units (owner-occupied)
Full record
U.S. Census Bureau, 2000 · source
Confidence: A — Official series
Curator note: From Census Bureau decennial time series (owner.pdf). The low point of the early-century decline. Homeownership had been falling since 1900 (46.7%) as urbanization and renting increased. The 1920s boom would start the recovery.
Source note: Time series of homeownership rates from 1900 to 2000 by state and nationally. 1950 national rate: 55.0%. 1940: 43.6%. 1960: 61.9%. Also see companion table: https://www2.census.gov/programs-surveys/decennial/tables/time-series/census-housing-tables/ownerchar.pdf
Assumption: The composite family
Home value, rooms, plumbing, electricitydocumented gap
n/a
Full record
U.S. Census Bureau, 2024 · source
Confidence: D — Scholarly estimate
Curator note: No Census of Housing until 1940. Urban electrification was spreading rapidly in the 1920s; by 1930, ~85% of urban/non-farm homes had electricity. Rural electrification remained minimal (~11% of farms by 1935). Indoor plumbing was standard in new urban construction but rare in rural areas.
Source note: Historical Census publications. Census of Housing 1940 was first to ask about amenities (plumbing, electricity, radio, refrigerator). Census 1930 asked about radio ownership — first census technology-diffusion question. Census 1950/1960 asked about TV, telephone, automobile, refrigerator, washing machine.
Rent, 1929 (index, 1982-84=100)observed record
CPI-U rent-of-primary-residence index (1982-84=100), annual average
Full record
U.S. Bureau of Labor Statistics, 2024 · source
Confidence: A — Official series
Curator note: BLS series CUUR0000SEHA. Rent kept rising for five years after other prices crashed, peaking at 34.6 in 1925 — the wartime housing shortage worked its way through leases and construction with a long lag — before easing to 32.1 by 1929. Across the decade rent rose 17% while food fell 21%: shelter took a visibly larger share of the household budget in 1929 than in 1920, without any change in what the family occupied.
Source note: Direct API access to BLS time series. Used for: average food prices (APU series), CPI-U (CUUR0000SA0), wage and hours data. API key registered. Food price series (APU) available from ~1970s onward — no 1950 data. Rate limit: 100 queries/day for registered users.
Assumption: The composite family
The budget
1 exhibitMedian family income, 1920sdocumented gap
n/a
Full record
U.S. Census Bureau, 2024 · source
Confidence: D — Scholarly estimate
Curator note: No national income survey before 1947. Manufacturing wages provide a proxy: $0.55/hr, ~47.4 hrs/week in 1920 ($26.02/week, ~$1,353/yr). By 1929: wages were similar in nominal terms but real wages had risen due to deflation. The NBER and Simon Kuznets produced retrospective national income estimates for the 1920s, but these are aggregate, not family-level.
Source note: Landing page listing Tables F-1 through F-23. Continuously updated. Last revision Sep 2025 (2024 data).
The table
3 exhibitsThe food basket, 1920sdocumented gap
n/a
Full record
U.S. Department of Commerce and Labor, Bureau of Labor, 1903 · source
Confidence: D — Scholarly estimate
Curator note: No consumer expenditure survey for the 1920s. The 1918-19 wartime study and the 1934-36 study bracket the decade. BLS retail food price data exists for the 1920s but not in a household basket format.
Source note: Primary source for 1900s room. Average income $827.19, average expenditure $768.54, food $326.90 (42.54%). Rent 12.95%, clothing 14.04%, fuel and light 5.25%. Average family size 5.31. NOTE: the University of Missouri guide cited average income as $749 — the primary source says $827.19. The $749 figure is WRONG; this is the correct figure from the report itself. File: bls_v08_0049_1903.pdf (268 pages, text-extractable via pdftotext).
Adult per capita cigarette consumption, 1920observed record
cigarettes per adult (≥18 years) per year
Full record
Centers for Disease Control and Prevention (CDC), 1994 · source
Confidence: A — Official series
Curator note: From CDC MMWR Surveillance Summary Vol. 43 No. SS-3, Table 1. Cigarette smoking became mainstream in the 1920s. Consumption more than quadrupled from 151 in 1910. Total U.S. consumption was 44.6 billion cigarettes in 1920.
Source note: MMWR Surveillance Summary Vol. 43 No. SS-3. Table 1: per capita cigarette consumption 1900-1994 from USDA Economic Research Service (based on BATF tax data, imports, Census population). Table 2: adult smoking prevalence 1965-1991 from NHIS. Per capita = cigarettes per adult ≥18 per year.
Assumption: The composite family
Food prices, 1929 (index, 1982-84=100)observed record
CPI-U food index (1982-84=100), annual average
Full record
U.S. Bureau of Labor Statistics, 2024 · source
Confidence: A — Official series
Curator note: BLS series CUUR0000SAF1. The postwar collapse was abrupt: food fell from 21.0 in 1920 to 15.9 in 1921, a 24% drop in a single year, and never regained its wartime peak — 16.5 by 1929. For a family, the 1920s were a decade in which eating got cheaper while the rent did not (rent rose 17% over the same span). The often-told story of 1920s prosperity is usually an income story; on the price side the decade was deflationary.
Source note: Direct API access to BLS time series. Used for: average food prices (APU series), CPI-U (CUUR0000SA0), wage and hours data. API key registered. Food price series (APU) available from ~1970s onward — no 1950 data. Rate limit: 100 queries/day for registered users.
Assumption: The composite family
The day
8 exhibitsLife expectancy at birth, 1919-21observed record
years
Full record
U.S. Census Bureau, 1975 · source
Confidence: A — Official series
Curator note: From Historical Statistics Vol 1, Series B 116-117 (white population, at birth). Up from 50.2/53.6 in 1909-11 — a gain of ~6 years in a decade. The 1920s would see further gains as public health measures (clean water, sanitation) expanded. By 1929-31: 59.1 male, 62.7 female.
Source note: Free on Internet Archive. Contains population, labor, prices, housing, and diffusion series spanning colonial times to 1970. Essential for pre-1940 decades where no dedicated survey exists. Predecessor to the Millennial Edition.
Manufacturing production worker wages, 1920observed record
USD, nominal (hourly earnings, weekly hours, weekly earnings)
Full record
U.S. Census Bureau, 1975 · source
Confidence: A — Official series
Basis: Hourly rate
Curator note: From Historical Statistics Vol 1, Series D 802-804 (all manufacturing). Hourly: $0.55 (55 cents, exact), weekly hours: 47.4, weekly earnings: $26.02. By 1925: $0.54/hr, 44.5 hrs/week, $24.11/wk. By 1929: $0.56/hr, 44.2 hrs/week, $24.76/wk. The 1920s saw flat nominal wages but rising real wages (deflation) and shorter hours.
Source note: Series D 766 (hourly earnings 1890-1914), D 765-767 (manufacturing production workers 1909-1929), D 802-804 (all manufacturing 1919-1948). Pre-FRED CES wage data. Used as the wage anchor for 1900s-1930s rooms (Plan 013). The population skews urban, industrial, male — see the manufacturing-wage-proxy assumption.
Assumption: Values are shown in period money
Assumption: Manufacturing wages as the early-era worker proxy
Women's weekly unpaid home-production hours, 1920observed record
hours per week, prime-age women (ages 18–64)
Full record
Cambridge University Press (Journal of Economic History), 2009 · source
Confidence: C — Reconstructed from period surveys
Curator note: Ramey (2009) Table 6A, 'All Prime-Age Women' column. Reconstruction from historical time-diary studies (Purnell Act 1920s, Wilson 1929, USDA 1944) linked to AHTUS/BLS surveys from 1965. Includes food prep, house cleaning, clothing care, childcare, purchasing, and household management. Numbers in italics in source = partially extrapolated. Draft version (NBER w13985) has identical values. Splice caveat: Ramey measures women-specific home production ages 18-64; ATUS (2020s room) measures all-adult household activities age 15+ — a concept change that must caveat when plotted together.
Source note: Valerie A. Ramey, JEconHist 69(1), March 2009, pp. 1–47. Reconstruction from historical time-diary studies (Purnell Act studies 1920s, Wilson 1929, USDA 1944) linked to AHTUS/BLS modern surveys. Draft version: NBER Working Paper w13985 (May 2008, 63pp) — data tables are numerically identical to the published version; differences are prose tightening and table reformatting (5→5A/5B, etc.). Tier C (period-survey reconstruction). Key tables: Table 5A (nonemployed women), Table 6A (all women, prime-age), Table 7 (men, prime-age), Table 8A (all ages), Table 3 (component breakdown). Note: Ramey does not use the 1992-94 survey (missing data), so no 1990s benchmark. Splice point to ATUS: Ramey measures women-specific home production ages 18-64; ATUS measures all-adult household activities age 15+ — a concept splice that must caveat (Plan 004 Measure guard).
Assumption: The composite family
Men's weekly unpaid home-production hours, 1920observed record
hours per week, prime-age men (ages 18–64)
Full record
Cambridge University Press (Journal of Economic History), 2009 · source
Confidence: C — Reconstructed from period surveys
Curator note: Ramey (2009) Table 7, 'All Prime-Age Men' column. Early estimates from Purnell Act studies and Lundberg et al. (1934); 1965+ from AHTUS/BLS. Men's hours rose 13 hrs/week across the century (3.9→16.8), partially offsetting women's decline. Numbers in italics in source = partially extrapolated.
Source note: Valerie A. Ramey, JEconHist 69(1), March 2009, pp. 1–47. Reconstruction from historical time-diary studies (Purnell Act studies 1920s, Wilson 1929, USDA 1944) linked to AHTUS/BLS modern surveys. Draft version: NBER Working Paper w13985 (May 2008, 63pp) — data tables are numerically identical to the published version; differences are prose tightening and table reformatting (5→5A/5B, etc.). Tier C (period-survey reconstruction). Key tables: Table 5A (nonemployed women), Table 6A (all women, prime-age), Table 7 (men, prime-age), Table 8A (all ages), Table 3 (component breakdown). Note: Ramey does not use the 1992-94 survey (missing data), so no 1990s benchmark. Splice point to ATUS: Ramey measures women-specific home production ages 18-64; ATUS measures all-adult household activities age 15+ — a concept splice that must caveat (Plan 004 Measure guard).
Assumption: The composite family
How a 1920s housewife's week broke down (Wilson study)observed record
hours per week by activity category, nonemployed town housewives
Full record
Cambridge University Press (Journal of Economic History), 2009 · source
Confidence: C — Reconstructed from period surveys
Curator note: Ramey (2009) Table 3, '1920s Town Housewives, Wilson Study' column. Total home production: 52.4 hrs/week. Wilson's time-diary study (conducted ~1920s, published 193-). For comparison, 1965 housewives (AHTUS) spent less on food prep (16.5) and clothing care (6.9) but more on purchasing/management/travel (10.4) — market substitution shifted time between categories, not eliminated it. Farm housewives (USDA 1944) spent even more on food prep (23.5 hrs) due to preservation and from-scratch cooking.
Source note: Valerie A. Ramey, JEconHist 69(1), March 2009, pp. 1–47. Reconstruction from historical time-diary studies (Purnell Act studies 1920s, Wilson 1929, USDA 1944) linked to AHTUS/BLS modern surveys. Draft version: NBER Working Paper w13985 (May 2008, 63pp) — data tables are numerically identical to the published version; differences are prose tightening and table reformatting (5→5A/5B, etc.). Tier C (period-survey reconstruction). Key tables: Table 5A (nonemployed women), Table 6A (all women, prime-age), Table 7 (men, prime-age), Table 8A (all ages), Table 3 (component breakdown). Note: Ramey does not use the 1992-94 survey (missing data), so no 1990s benchmark. Splice point to ATUS: Ramey measures women-specific home production ages 18-64; ATUS measures all-adult household activities age 15+ — a concept splice that must caveat (Plan 004 Measure guard).
Assumption: The composite family
Married women's labor force participation, 1920observed record
% of married women (husband present) in the civilian labor force
Full record
U.S. Census Bureau, 1975 · source
Confidence: A — Official series
Curator note: From Historical Statistics Vol 1, Series D 49-62. Down from ~10.7% in 1910 (the 1910 figure had enumerator-instruction issues; this 1920 figure is more reliable). Total female LFPR was 23.7%. The 'flapper' era saw more women working, but married women with husbands present remained mostly at home.
Source note: Free on Internet Archive. Contains population, labor, prices, housing, and diffusion series spanning colonial times to 1970. Essential for pre-1940 decades where no dedicated survey exists. Predecessor to the Millennial Edition.
Assumption: The composite family
Median age at first marriage, 1920observed record
years (median age at first marriage)
Full record
U.S. Census Bureau, 2023 · source
Confidence: A — Official series
Curator note: From Census Table MS-2. Decennial census. Both men and women marrying slightly younger than in 1910. The 1920s prosperity made earlier family formation possible.
Source note: Table MS-2: Median age at first marriage by sex, 1890 to present. Decennial census data 1890-2000; CPS data for intervening years and 2010+. File: ms2-median-age-first-marriage.xls. The median age at first marriage declined from ~26 (men) / ~22 (women) in 1890 to a mid-century low of ~22.5 / 20.3 in 1956, then rose steadily to ~30+ / ~28+ by 2023.
Nonfarm household net worth, 1929observed record
aggregate net worth of nonfarm household sector, current dollars
Full record
National Bureau of Economic Research / Princeton University Press, 1963 · source
Confidence: D — Scholarly estimate
Curator note: From Goldsmith, Lipsey & Mendelson (1963), Table 1, Sector I.1 (Nonfarm households). Total assets: $448B. Tangible assets: $158B. Financial assets: $291B. Debt: $42B. Net worth: $406B. The 1920s boom inflated financial assets to 65% of total — stocks and securities surged. After the 1929 crash, net worth would fall to $341B by 1939 (−16%). Aggregate — NOT median.
Source note: Table 1: Main Balance Sheet Components by Sector, 1900-1958. Benchmark years: 1900, 1912, 1922, 1929, 1939, 1945, 1958. Sector I.1 = Nonfarm households. Provides total assets, tangible assets, financial assets, debt, and net worth in current dollars. Goldsmith's balance sheet construction uses Census wealth data, Federal Reserve flow of funds, and tax return compilations. Aggregate household sector, NOT median. Tier D (scholarly reconstruction). Downloaded as NBER chapter c3926.
What had arrived
2 exhibitsTelephone diffusion, 1920sobserved record
telephones per 1,000 population
Full record
U.S. Census Bureau, 1975 · source
Confidence: A — Official series
Curator note: From Historical Statistics Vol 2, Series R 1-2. In 1925: ~33 per 1,000 population (~14.4 million total phones). Household percentage not directly reported until 1944. The 1920s saw rapid telephone expansion — the Bell System nearly tripled its subscriber base.
Source note: Free on Internet Archive. Contains population, labor, prices, housing, and diffusion series spanning colonial times to 1970. Essential for pre-1940 decades where no dedicated survey exists. Predecessor to the Millennial Edition.
Radio and automobile, 1920sobserved record
n/a
Full record
U.S. Census Bureau, 1975 · source
Confidence: A — Official series
Curator note: From Historical Statistics Vol 2. Commercial radio began with KDKA (Pittsburgh) in November 1920. By 1930, ~40% of households had a radio — one of the fastest technology diffusions in history. Automobile registrations: 1910: ~458K, 1920: ~8.1M, 1930: ~26.7M. The Model T (1908-1927) made car ownership accessible to the middle class.
Source note: Free on Internet Archive. Contains population, labor, prices, housing, and diffusion series spanning colonial times to 1970. Essential for pre-1940 decades where no dedicated survey exists. Predecessor to the Millennial Edition.
A day's work buys
2 exhibitsAffordability comparisons, 1920sdocumented gap
n/a
Full record
U.S. Census Bureau, 1975 · source
Confidence: D — Scholarly estimate
Curator note: Without a median family income figure, affordability comparisons cannot be computed. Manufacturing wages (~$1,353/yr in 1920) provide a partial anchor.
Source note: Free on Internet Archive. Contains population, labor, prices, housing, and diffusion series spanning colonial times to 1970. Essential for pre-1940 decades where no dedicated survey exists. Predecessor to the Millennial Edition.
Average new car price, 1920observed record
USD, nominal (wholesale value per passenger car)
Full record
U.S. Census Bureau, 1975 · source
Confidence: A — Official series
Basis: One-time price
Affordability anchors: Production workers in manufacturing (national average, payroll data)
Denominators measure: hours axis: average hourly earnings
Curator note: Computed from Historical Statistics, Series Q 148-162. 1920: 1,905,500 passenger cars sold at $1,809 million wholesale value = ~$949 average per car. The Model T (1908-1927) drove prices down — by 1920 a new Model T cost ~$395 (retail), but the average wholesale across all cars was higher due to luxury models. Wholesale value; retail/transaction price would be higher. Population: all US factory sales of passenger cars.
Source note: Free on Internet Archive. Contains population, labor, prices, housing, and diffusion series spanning colonial times to 1970. Essential for pre-1940 decades where no dedicated survey exists. Predecessor to the Millennial Edition.
Assumption: Values are shown in period money
≈ 1,725 hours of work
Confidence & flags
Reading the atlas
Provenance is in the scan-line: every exhibit's row names its value, confidence tier, the population actually measured, and the source record. Chart points and stage glyphs open the same record.
Rising series draw in petrol, falling in ember. Absent technology isn't drawn — a bare house says more than ghosts.